Connect2Work

Village of Bedford Park, Illinois

Overview

As part of a larger mobility-as-a-service pilot program that connects public and private partners to deliver transportaton services for people working in Bedford Park and incentivizes users to choose transit over driving, Antero Group developed an array of marketing tools to increase public awareness of the award-winning Connect2Work service.

In addition to developing and operating this program, Antero Group developed a comprehensive marketing solution utilizing branding components such as logo concept development, print collateral design for advertising, website development, and email marketing campaigns targeting businesses and their employees.

  • Client

    Village of Bedford Park, Illinois

  • Scope of Services

    • Brand Strategy
    • Logo Development
    • Visual Identity
    • Print Design
    • Website Design
    • Email Marketing
Outcomes
  • Marketing efforts doubled the number of program participants over the period of 15 months
  • Earned Chicago Metropolitan Agency for Planning Partners for Progress Regional Excellence Award 2021
  • Developed multilingual marketing and communications collateral for program promotion including billboards, flyers, postcards, press releases, and a full-function website
View Website

View More Projects